FC Barcelona have unveiled a limited-edition jersey collaboration with global music star Ed Sheeran, featuring the artist’s new “Play” logo on the front. The kit will debut with Barça Femení on October 19 before the men’s team wears it for El Clásico on October 26.
The Collaboration Everyone’s Talking About
This initiative is part of Barcelona’s ongoing partnership with Spotify, blending football with pop culture. The fresh design replaces Spotify’s standard branding in favor of Sheeran’s album mark, creating a collectible one-off for supporters.
Debut Dates and Availability
Only a limited number of shirts will be available to the public, with demand expected to far exceed supply. Fans can anticipate drops aligned with the Femení and men’s fixtures.
A New Era of Creative Branding
The collaboration highlights Barça’s innovative approach to global marketing, engaging younger audiences with cross‑cultural partnerships.