A Stylish Collaboration Signals Club’s Lifestyle Expansion
Barcelona has entered a partnership with luxury fashion house Amiri, naming it the club’s official formalwear partner. The deal will see Amiri designing and supplying custom outfits for the men’s first team at formal events, Champions League arrivals, and more.
The partnership marks another step in Barcelona’s growing commercial strategy, aligning with high-end lifestyle brands to boost visibility off the pitch. Amiri’s street-luxury appeal matches Barcelona’s global image and speaks to younger audiences.
Mike Amiri, the founder of the brand, expressed pride in the collaboration, citing shared values of excellence, innovation, and identity. The outfits are expected to reflect both Amiri’s creative style and Barcelona’s heritage.
This move is part of the club’s post-pandemic financial restructuring efforts, leveraging fashion and branding to diversify revenue streams beyond matchday and broadcast income.